In Userled, the homepage is set to the Userled dashboard which ****allows you to see the performance of your journey on your marketing KPIs.

You can navigate the homepage using the left sidebar. Hovering on the Userled logo, you can expand the sidebar. Now, you can see clearly that the first button leads to the Dashboard, while the second to the journey list.

Let’s explore each of the two in more detail.

The Userled Dashboard

To make the most of the analytics, Userled enables you to select between among different time periods, or to create a custom one by selecting the start and end dates on the calendar. Moreover, it shows % trends vs. the previous period.

Now, let’s review each section in more detail:

Growth insights

The growth insights tab displays:

• Personalized visitors: the number of visitors that have seen at least an experience. The number is compared to the total numbers of visitors
• Potential leads: the number of users that have clicked on at least one experience
• CTR lift: the number of potential leads over all personalized visitors

You can review these definitions at any time by overing on the ❔ on the right of each item.

CRM Insights

To enable the CRM insights, you will have to connect Userled to your CRM. Learn how to in the Integrations section.

The CRM insights tab displays: