The first step in building a journey is selecting an audience. You can choose to display the experience to all website visitors, or only to a selected few.

<aside> 💡 An audience is the segment of website visitors who will enter the journey, and thus will be presented with the experiences you are creating

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If you click “create a new audience, you will be prompted to select the conditions that you want to apply to define the audience.

There are 4 key conditions categories: Clearbit parameters, Acquisition, Behaviour, UTM parameters Before diving into each, let’s look at characteristics that are common across several filters conditions:

• Conditions include dropdown parameters for further customization. Dropdown parameters differ according to whether the condition is URL-based (e.g., Visitor is currently on a specific URL), time-based (e.g., Visitor has returned to your site after some time), or frequency-based (e.g., Visitor has returned to your site a number of times).
  • More details on the dropdown parameters for each category can be found in this toggle
• Multiple conditions can be nested together using and and or parameters
• Empty conditions will be flagged through a flashing red dot. Once set up, the parameter chosen will be displayed on the right hand side, in blue
• Conditions can be deleted by pressing on the red bin button

Explore the conditions

1. Clearbit parameters

In order to set conditions based on Clearbit parameters, you first need to enable the Clearbit integration. Don’t worry, it only takes a few clicks, and Userled gives you up to 10,000 free API calls a month! For instructions on how to do so, check out Integrations page of the guide.

Clearbit conditions include:

• Company domain name