Journey Analytics

Similarly to the Userled dashboard, the journey dashboard display the growth and CRM insights - this time at a journey level. However, it also journey analytics at an experience level. For example, a journey composed of 1 in-page experience and 1 retargeting overlay experience will show:

From here, you can see how much of the total leads generated is due to each of the experiences. Moreover, you can check the performance of your A/B testing - here, for example, Experience A generates 60% more potential leads than experience B for the same number of traffic.

For analytics purposes, you may want to rename experiences so that you know what data you are looking at. This can easily done on the top-left hand side of the screen in the dedicated experience builder.

In the same way, you can rename journeys in the top-left of the journey builder, or directly on the journey dashboard

Edit Journey & other Actions

At the top of the journey dashboard, you will find controls to manage your journey. The Edit journey button redirects you to the journey builder to make any changes you deem necessary, while the Action button allows you to:

• Unpublish: the journey will be turned to “Inactive” and no experience will be created on your website. To publish the journey again, go to the journey builder and follow the steps explained in the Saving and Publishing section of these guides.
• Duplicate: this action enables you to duplicate your journey, so that you can use it as a starting point to create a new journey
• Delete: this action will delete the journey and all the data associated to it